weekend
WEBSITE
Website Weekend is a focused website experience for business owners who are ready to stop piecing it together and finally have an online presence they’re proud to send people to.
Thoughtful preparation. One dedicated project weekend.
Your business, my full attention.
brand
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web
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strategy
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design
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direction
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brand | web | strategy | design | direction |
Here’s what you’ll get:
A complete website experience designed to give your business a thoughtful, professional online home and give you the support you need to confidently use it once we’re done.
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✓ Fully custom Squarespace website with up to 6 pages
✓ Responsive design across desktop, tablet + mobile
✓ Contact form setup + testing
✓ Basic on-page SEO + meta titles
✓ Domain connection + launch support
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✓ Personalized Client Project Hub
✓ Guided Business Review + project preparation
✓ Connection Call the Tuesday before your Website Weekend
✓ One dedicated Website Weekend with your project as my sole creative focus
✓ Direct project messaging through your Client Portal throughout the weekend
✓ Two focused rounds of refinements
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✓ Website training videos + resources
✓ 30 days of follow-up email support
✓ A website you feel comfortable managing long after I hand over the keys
Here’s how we get there:
01. Get Acquainted
✓ Submit your service agreement
✓ Receive access to your Project Hub
✓ Share the details, stories and context behind your business
✓ Get familiar with the process and what I’ll need from you
✓ See exactly what’s ahead before choosing your Website Weekend
02. Get Ready
✓ Complete your guided project prep
✓ Gather your website copy, photography and brand assets
✓ Meet with me for your Connection Call to review your prep work together and talk vision
✓ Confirm your website direction, domain access + final project details
✓ Schedule your dedicated website weekend
03. Website Weekend
✓ Your project becomes my sole creative focus for the weekend
✓ Review your homepage direction Friday evening before the full site comes together
✓ Your full website is thoughtfully designed, built + sent for review Saturday evening
✓ Stay connected through Client Portal messaging for questions, updates + feedback
✓ Work through two focused rounds of refinements
✓ Keep decisions moving while the creativity is fresh
04. Go Live
✓ Complete final technical setup + testing
✓ Connect your domain
✓ Send your new website out into the world
✓ Receive your website training + resources
✓ Know how to confidently manage the your new site
✓ Have me in your corner for 30 days of follow-up email support
This is for you if…
✓ You already have a visual identity you want to keep (logo, color palette, typography, etc.)
✓ You know your brand well and you just need help translating it into a website
✓ You’re ready to stop patching things together + give your business a proper online home
✓ You value a focused process that actually gets the project across the finish line
✓ You’re willing to thoughtfully prepare before your weekend
✓ You can provide timely feedback during your scheduled review windows
You may need something different if…
✓ Your website needs advanced custom functionalities, integrations or a much larger scope -visit our custom options
✓ Several people need to be involved in approving creative decisions that does not suit an accelerated timeline
✓ You’re looking for a longer, more exploratory creative process
✓ You’re building an online store for
physical product sales and shipping
✓ You need your visual identity established too - head to The Signature Suite brand + web combo
What’s the Investment?
3 equal payments of ($1,000) spaced 30 days apart. (Total: $3,000)
Your first payment is due when you sign your agreement.
I've always loved creating places that make people feel at home.
HEY, I’M ALI
Today, that just happens to include the digital homes for fellow entrepreneurs.
I enjoy the conversations just as much as the creative work. Listening to someone's story, noticing the patterns they can't always see themselves, and turning all of it into something that feels clear, familiar, and unmistakably theirs while helping the people on the other side quickly understand who they are, what they do, and why it matters.
Frequently Asked Questions
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Having a logo is a great start and yes, we can build your website with just that. But if you’re asking what I’d recommend? I’d much rather give us a little more to work with first.
A standout website needs more than a logo. Your colors, typography, supporting graphics, imagery + all those little visual details are what give us a complete language to design with. Without them, we’re essentially creating those pieces as we build your site and you’re left without a clear system for using them anywhere else.
If you’re coming in with just a logo, I’ll always recommend Brand in a Day first or we can bundle the experience with my Signature
Suite offer. We can keep what you already love and build the rest of your visual identity around it, giving us a much stronger foundation for your website + a cohesive brand you can carry everywhere else your business shows up.Can we build from just a logo? Absolutely. Is it how I’d recommend getting the most out of your new website? Probably not.
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Yep! But I’m not magically pulling a website out of thin air between Friday + Sunday. 😜
Before your weekend, you’ll complete your prep + we’ll meet for a Connection Call to get clear on your content, goals, functionality + creative direction. By the time your scheduled Friday arrives, I have everything I need and your website becomes my sole creative focus for the weekend.
It moves quickly because we come prepared not because we rush through it.
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Go live your life! Grab a coffee, run errands, read a book, sit in the sunshine, you name it!
I just need you reasonably close to your phone or computer for feedback + quick questions as they come up. You’ll receive your homepage Friday evening with feedback due by 9:00 AM Saturday, and full-site Saturday evening with feedback due by 9:00 AM Sunday, so you’ll want to make sure you can give the project your attention during those windows.
We’ll communicate through your Project Hub throughout the weekend to keep everything tidy + moving forward.
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Not before you book but yes, before your scheduled Website Weekend.
Once you sign your agreement, you’ll get sent your Project Prep Hub which will walk you through exactly what I need from you, including a guide to help you write your website copy, how to gather photos, business information + any other content specific to your site.
We’ll review everything you’ve gathered during our Connection Call and make sure the pieces are in place before your weekend begins.
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Good news: you don’t have to stare down a blinking cursor until inspiration strikes. 😜
I’ll give you guidance during prep to help you gather the right information, but if turning all of that into polished website copy sounds like something you’d happily hand off, done-for-you copywriting can be added to your project.
We’ll get the words sorted before your Website Weekend so when Friday rolls around, I have everything I need to make the whole site sing.
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No problem. Your Website Weekend includes up to six pages, but if your site needs additional pages or features like a blog, shop, booking calendar, email marketing setup or something more specific—we can absolutely build those in.
Already booked? Send me a message through your Project Hub or bring it to your Connection Call, and I’ll scope the additional pieces separately.
Still deciding? Fill out the contact form on my site with what you have in mind. I can answer any questions + put together a custom proposal that accounts for those additions from the start.
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Once your site is live, I’ll send over tutorials to show you how to make everyday updates yourself—so you’re not stuck emailing a designer every time you want to swap a photo, change some copy or make a simple update.
You’ll also have 30 days of post-launch email support for anything on the site we built together that needs a little fixing or adjusting. Think: a button that isn’t linking correctly, spacing that looks off, a form acting funny or another small detail that needs my attention.
That support doesn’t include new design, pages, functionality or ongoing content updates.
And if you could update the website yourself but would simply rather not? Fair enough. 😜 Existing clients can book me for a half or full VIP Day whenever you’d rather hand your website updates back to me.
You’ll know how to manage your site yourself—but you certainly don’t have to.
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Once your agreement is signed + first payment is made, you’ll officially begin onboarding and receive access to your Project Prep Hub. This is where I’ll walk you through everything I need from you before we meet.
Once your prep is complete, we’ll have your Connection Call to review everything together, talk through the direction for your site + make sure all the pieces are in place.
If we’re ready to roll, I’ll give you the green light to schedule your Website Weekend from my available dates.
If there’s anything we need to sort out first like additional content, photos, branding, functionality, etc. we’ll make a plan for it and get those pieces handled before your weekend hits the calendar.
No crossing our fingers and hoping everything comes together in time. We’ll schedule your weekend when I know I have everything I need to make the most of it.