SIGNATURE SUITE
{ brand + web design }
Bring your Brand Day + Website Weekend into one cohesive experience, creating the visual foundation first and carrying it seamlessly into your online presence.
Here’s what you’ll get:
The Signature Suite combines both of my focused design experiences into one seamless project - giving us the time to establish your visual identity first, then carry it straight through to your new website.
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✓ Primary logo + logo variations
✓ Brand mark / submark
✓ Curated color palette
✓ Brand typography
✓ Supporting visual direction
✓ Prioritized Brand Wishlist items, completed as time allows
✓ Final brand files + guidelines -
✓ Fully custom Squarespace website with up to 6 pages
✓ Responsive design across desktop, tablet + mobile
✓ Contact form setup + testing
✓ Basic on-page SEO + metatitles
✓ Domain connection + launch support
✓ Two focused rounds of website refinements -
✓ Personalized Client Project Prep Hub
✓ Guided project preparation
✓ Connection Call before your project kickoff
✓ Dedicated Brand Day
✓ Dedicated Website Weekend
✓ Direct Client Portal communication throughout
✓ Website training + resources
✓ 30 days of follow-up email support post launch
Here’s how we get there:
01. Get Acquainted + Prepare
✓ Submit your service agreement
✓ Receive your personalized Client Project Hub
✓ Work through your guided prep
✓ Gather your website copy, photography + existing materials
✓ Build + prioritize your Brand Wishlist
✓ Confirm domain access + technical details
✓ Meet for your Connection Call to review everything together
✓ Complete your prep + get approved to schedule your project dates
02. Brand Day + Visual Direction
✓ Schedule your dedicated Brand Day
✓ Establish your creative direction
✓ Create your core visual identity
✓ Review + refine your logo, color palette + typography
✓ Work through prioritized Brand Wishlist items as time allows
✓ Finalize the visual direction we’ll carry straight into your website
03. Website Weekend
✓ Your project becomes my sole creative focus for the weekend
✓ Review your homepage direction before the full site comes together
✓ Your website is thoughtfully designed + built
✓ Stay connected through Client Portal messaging for questions, updates + feedback
✓ Work through two focused rounds of refinements
✓ Keep decisions moving while the direction is fresh
04. Go Live
✓ Complete final technical setup + testing
✓ Connect your domain
✓ Send your new website out into the world
✓ Receive your website training + resources
✓ Know how to confidently manage the site we’ve built
✓ Have me in your corner for 30 days of follow-up email support
This is for you if…
✓ Your business is clear, but the way it shows up feels pieced together. The pieces might exist, they just don’t feel like they belong to the same business yet.
✓ You want one clear direction from the beginning. Instead of making brand decisions now and figuring out how they translate online later.
✓ You’d rather do the prep once + do it well. We’ll gather everything upfront, then move from brand to website with the groundwork already behind us.
✓ You want to come out the other side ready to use what we created. Not just with a new logo and website, but with the assets, direction + confidence to actually put them to work.
✓ You’re ready to give this chapter of your business some real attention. The process is focused, but there’s thoughtful prep + timely feedback required to make it work.
You may need something different if…
✓ Your website needs advanced custom functionalities, integrations or a much larger development scope - please contact for custom options
✓ Several people need to be involved in approving creative decisions that does not suit an accelerated timeline
✓ You’re looking for a longer, more exploratory creative process
What’s the Investment?
Brand in a Day + Website in a Weekend bundled into one experience, with preferred pricing when we create both together.
3 monthly payments of $1,250 (Total: $3,750)
Your first payment is due when you sign your agreement.
I've always loved creating places that make people feel at home.
HEY, I’M ALI
And now a days that happens to include digital homes for my fellow entrepreneurs.
I love sitting down with a business owner, hearing the story behind what they’ve built, getting to know the roots of their business, and hearing about the things they’re dreaming up next. And I love it even more when I get to take all of that and help bring it to life through a brand and website that feels like them.
Because your website isn’t just a place to put your information. It’s a tool that can help connect your business with the people you’re here to serve and give you a foundation to keep building the dream from there.
So grab your coffee, pull up a chair, and let’s make your little corner of the internet feel like home.
Frequently Asked Questions
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Think of it as Brand in a Day + Website Weekend, brought together as one cohesive experience.
We’ll begin by creating your complete visual identity during Brand Day your (primary logo + variation, color palette, typography + supporting visuals) then carry that direction into a custom Squarespace website of up to six pages.
You’ll get the full experience of both services, just bundled together at a lower investment than booking them separately.
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Once your agreement is signed + your first payment is made, you’ll begin onboarding and receive your Project Prep Hub. We’ll get all of your prep handled upfront before we touch the design.
From there, we’ll have your Connection Call to establish the creative direction, review your website needs + schedule your Brand Day.
Brand Day comes first. Website Weekend comes second. Once your new visual identity is complete and we have everything needed for your site, I’ll give you the green light to schedule your Website Weekend.
One project, one clear direction + a process that takes us from the first visual pieces all the way through website launch.
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They can, but they certainly don’t have to.
For many Signature Suite clients, having a little space between the two is actually helpful especially if your shiny new brand means it’s finally time to have updated photos taken before we build your website.
We’ll talk through your timeline during your Connection Call and schedule each phase in a way that makes sense for what your project actually needs.
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Perfect timing. We’ll talk about photography during your Connection Call so we can make a plan before your website is scheduled.
If you want your photos to reflect your new visual identity, we can complete Brand Day first, give you time to plan + shoot your new photos, and then move into Website Weekend once everything is ready.
I don’t provide the photography itself, but I can help you identify what kinds of images we’ll need so you’re not showing up to your photographer with a very helpful brief of “ummm...website photos?” 😜
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Sorry but there’s a little homework involved! 😜 Your project prep is your responsibility, and completing it thoroughly and in a timely fashion is part of keeping your Signature Suite moving forward.
Your prep gives me the content, information + direction I need before we begin designing, so scheduling and the overall project timeline are dependent on having your project prep hub complete.
Once your scheduled design days arrive, you won’t need to hover over your computer. I’ll just need you available at key points during Brand Day + Website Weekend for your input + approvals during your feedback windows.
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Have something a little more custom in mind? Fill out the form on the contact page before booking and tell me what you’re looking for.
We can chat through the details, make sure I understand exactly what your project needs + I’ll put together a custom proposal that accounts for everything from the start.
If you’re not sure whether something is included, just ask, I’m happy to help you sort it out before you make it official.
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Not all at once and intentionally so.
After onboarding + completing your prep, we’ll meet for your Connection Call. Once we’ve established your creative direction and I know we have what we need, we’ll schedule your Brand Day.
Your Website Weekend comes later. Once your brand is complete and any remaining website pieces like photography, copy or additional functionality are ready, I’ll give you the green light to choose your Website Weekend from my available dates.
That way, we’re never racing toward a website date we chose before we knew what the project would actually need.
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You’ll leave with more than a new logo + a pretty website. You’ll have a complete visual identity you can carry throughout your business, along with tutorials that show you how to make everyday website updates yourself.
Once your website launches, you’ll also have 30 days of post-launch email support for any little fixes or adjustments needed on the site we built together—a button that isn’t behaving, spacing that looks off, a form acting funny, etc. This doesn’t include new design, pages, functionality or ongoing content updates.
And if you know perfectly well how to update your website but would still prefer I do it? 😜 VIP Days are available to existing clients in half- or full-day blocks whenever you’d rather hand the design + website to-do list back to me.