Hey there!
I’m Ali. Designer, chronic dot-connector + the person behind the pixels.
Currently into: embracing life as a boy mom, raw milk lattes, and DIY home projects my husband hates to see coming.
Always into: learning how to do something myself, falling down a good rabbit hole + the thrill of finding something great hiding at the thrift store.
Long before I was designing brands professionally,
I was the teenager spending way too much time customizing my MySpace profile and filling Tumblr boards with things I thought were beautiful.
At the time, I was just having fun.
Looking back, I can see I was learning something I still think about every day:
Small details have a way of changing how something feels.
The right typeface. The right image. The way things are arranged. The feeling you get before you’ve even really thought about why.
That curiosity stuck around.
Eventually, it became a career designing websites + brands for businesses I genuinely care about…
& It wasn’t exactly part of the plan.
When my husband left his career to start his own business, there was a problem sitting right in front of us: He needed a website.
Not something flashy. Not something that made his business look bigger and better than it was. Instead he needed a place online that reflected the quality of the work he was already doing and communicated it clearly to his ideal customer.
So I built one.
Then one of his colleagues saw it.
And then another.
One referral turned into another until, somewhere along the way, I realized I had built a business of my own.
For a while, I was so busy building websites for everyone else that I got pretty good at neglecting my own. Funny how that works, right (;
But those referrals gave me something much more valuable than a client list.
They showed me a pattern.
The best businesses weren’t waiting on a website to make them great.
They were already great.
Their customers knew it. Their communities knew it. Their referrals proved it.
They had earned their reputation through the work itself through craftsmanship, consistency, relationships + showing up the way they said they would.
My job wasn’t to manufacture some shiny new version of them.
It was to pay attention. To listen to the stories.
Notice what kept coming up + connect the dots they were often too close to see for themselves. And turn all of that into a brand and website that made what was already true about the business easier for other people to see + understand.
That realization changed the way I approached design and eventually, it became the heart of Kindred Suite.
We don’t invent your brand, we uncover it.
I absolutely love what I do.
+ I also really love the life waiting for me when I close my laptop.
Motherhood has made me much more intentional about both.
I wanted to build a business that left room for slow mornings with my toddler, horseback rides, digging around in the garden, hosting people around our table, DIY projects I probably underestimated + being present for the people who matter most to me.
Not by caring less about my work.
By getting much clearer about how I wanted to do it.
That’s a big part of why my services are built around thoughtful preparation followed by focused, dedicated design time for each client.
When it’s your project, I want to be in it.
Listening. Thinking. Creating. Paying attention to the details.
And here’s the thing…
And then I want both of us to be able to close the laptop and get back to the lives these businesses are supposed to support in the first place.
Now enough about me,
Let’s talk about you
Whether it’s a brand, a website, or the whole suite, I’d love to hear what you have in mind and help bring it to life in a way that feels thoughtful, polished + completely at home in your business.