Rainier Electric had already built a strong local reputation through word of mouth. But as the business grew, Aaron was ready to take his marketing more seriously and knew his online presence and visual identity needed to be ready to grow with it.

He came to me with a single logo file he loved, but no real brand system around it. There were no variations for different applications, no established colors or typography, and no clear direction for how everything should come together. With a new truck to brand, a website to build + plans to put the business in front of more people, piecing things together as he went wasn’t going to cut it anymore.

We took a closer look at what Rainier Electric stood for, the reputation Aaron had already built + where he wanted to take the business next. From there, we created a cohesive visual identity and online presence he knows how to use giving him the confidence to put Rainier Electric out there, market the business intentionally + keep moving it forward.